Actual vs. X: Benchmarking Financial Performance
Actuals on their own don’t mean anything – benchmarks give them meaning and context. The challenge lies in choosing the right benchmark. Should you compare actuals against the budget, your latest forecast, last year’s performance, or last month’s actuals? The truth is, each benchmark tells a different story. Relying on only one can leave you with blind spots or even distort decisions. In this post, we’ll explore the four most common benchmarks and discuss when to use each, what insights they provide, and what they might miss.